analyze the role of culture distance on selection of mode of international market entry’.
For assignment 2&3: the research I proposed
Research Topic: Cultural Distance and Entry Mode.
The purpose of the research study is ‘to analyze the role of culture distance on selection of mode of international market entry’.
Primary research question: what is the role of culture distance on selection of mode of international market entry? Research questionsthat will be utilized under the research study are:
- What all options of international market entry modes are available for the small and large companies?
- How culture distances influence the choice of international market entry mode?
- How culture distance and business entry mode in foreign market influence the performance of business in international market?
I have tried to upload the information, however, I failed. I hope that you have access for assignment 1 article.
The textbook I am using is :
“Creswell, John W.. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 4th Edition. SAGE Publications, Inc, 2013”