What istelecommuting, and for what kinds of workers is it an appropriate workalternative?
How can businesses benefit from Twitter, LinkedIn, or Facebook?Cite specific examples in your chosenfield.
2. Which is financially more beneficial to a business, leasing orbuying company cars?
3. Tablet computers and other devices are eroding the market sharepreviously held by laptops and netbooks. Which brands are businesses embracingand why? Which features are a must-have for businesspeople?
4. What kind of marketing works with students on college campuses?Word of mouth? Internet advertising? Freesamples? How do students prefer to get information about goods and services?
5. How can consumers protect themselves from becoming victims ofidentity theft?
6. Companies usually do not admit shortcomings. However, some admitprevious failures and use them to strategic advantage. For example, Domino’sPizza ran a commercial in which its customers said that its pizza tasted likeketchup and cardboard. Find three or more examples of companies admittingweaknesses and draw conclusions from their strategies. Would you recommend thisas a sound marketing ploy?
7. How can students and other citizens contribute to conservinggasoline and other fossil fuel in order to save money and help slow globalclimate change?
8. What is the career outlook in a field of your choice? Considerjob growth, compensation, and benefits. What kind of academic or otherexperience is typically required in your field?
9. What is the economic outlook for a given product, such as hybridcars, laptop computers, digital cameras, fitness equipment, or a product ofyour choice?
10.What istelecommuting, and for what kinds of workers is it an appropriate workalternative?
11.Whatare the Webby Awards, and what criteria do the judges use to evaluate websites?
12.What franchisewould offer the best investment opportunity for an entrepreneur in your area?
13.Whatshould a guide to proper smartphone etiquette include?
14.Whyshould a company have a written e-mail, Web use, and social media policy?
15.Whereshould your organization hold its next convention?
16.What isthe outlook for real estate (commercial or residential) investment in yourarea?
17.What dothe personal assistants for celebrities do, and how does one become a personalassistant? (Investigate the Association of Celebrity Personal Assistants.)
18.Whatkinds of gifts are appropriate for businesses to give clients and customersduring the holiday season?
19.Whatscams are on the Federal Trade Commission’s list of top 10 consumer scams, andhow can consumers avoid falling for them?
20.How canyour organization or institution improve its image?
21.Whatare the pros and cons of using Prezi zoom presentations? Would they beappropriate in your field?
22.How canconsumers protect themselves against identity theft?
23.Whatfranchise would offer the best investment opportunity for an entrepreneur inyour area?
24.Whatare the differences among casual, business casual, and business formal attire?
25.What isa sustainable business? What can companies do to become sustainable?
26.Whatsmartphone apps are available that will improve a businessperson’sproductivity?
Possible Other Topics
· Yardstick Report: Comparing Textbook Options (Obj. 5)
Playthe part of the treasurer for Delta Chi Kappa, a business association at yourcollege or university. After some members boughttextbooks at the campus bookstore recently, they complained about how expensivethey were. Some members said that because of the expense, they didn’t buy someof the textbooks they needed last semester, which hurt their grades. Lowergrades could lead to the loss of scholarships and reduced job opportunities.
Theexecutive committee of Delta Chi Kappa asks you to identify alternatives tobuying full-priced hard-copybooks at the campus bookstore. What criteria aremost important? The committee is most interested in the best price (includingshipping charges) and availability. Even a low price is useless if the book isnot readily available.
Oneoption for students, of course, is to continue buying books at the campusbookstore. Some instructors and students, however, are buying books for theChronos Player. The Chronos Player is a hardware/software device for reading aproprietary e-book file format—that is, books that play only on this device.Some publishers and bookstores are now renting books, which is a distinctpossibility. Students can also buy books online, or they can download e-booksas PDF files for a fee. All of these options seem like reasonable alternativesto buying full-priced hard-copy books at the campus bookstore. A few studentslove e-books because they are instantly accessible and cost much less up frontthan their print counterparts. However, some complain about the poor readabilityof textbooks accessed on mobile devices.
For thestudy, you choose a representative sample of four textbooks: Modern Perspectives on World History,Case Studies in Business Writing, Abstract Algebra: Theory and Practice,and Astronomy for Non-Majors. You check the prices andavailability of the books at the campus bookstore, on websites that specializein renting textbooks, on websites that sell hard-copy books, and on websitesthat sell e-books. You check the price of the Chronos Player and the prices andavailability of books that play on this device. You evaluate readability byseeing how easy a textbook is to read(only a concern with e-books and the Chronos Player). Delivery times for bookspurchased and rented online are less important because most online vendorsdeliver books in three to five business days.
Priceis by far the most important criterion, so you assign it a weight of 6. Youassign availability a weight of 3 and readability a weight of 1.
AveragePrice. At the campus bookstore, the average price of each book is$130 and the average buyback price is $50, making the average net price $80.The better the condition of the book is when you return it, the more the campusbookstore pays. The average price on the Chronos Player is $148, and theaverage price of its books is $9, making the average price of a book $148 ÷ 4 +$9 = $46. The average price to rent the four books for one semester is $23 perbook. The average price is $37 per book to buy the four books online. None ofthe online booksellers has a buyback option. The average price of the fourbooks as e-books is $49 per book, which the following chart shows.
Availability. Thecampus bookstore has all four of the books in stock. Only one of the four booksis available for the Chronos Player. A wider selection of books for the ChronosPlayer is available for the mass market than for the college market.Textbookheaven claims it has over 2.1 million textbooks for rent and offersprepaid return shipping. Three of the four books are available on this site,which consistently offered the lowest prices on book rentals. Two online booksellers, Dirtcheap and Slickshopper, each had three of the four books. Geniusbooks had two of the four books ase-books. Other e-booksellers had smaller selections.
Readability. Youjudge all hard-copy books as most readable. Formatting issues and small printon small screens, especially on smartphones and small tablets, make e-books theleast readable. Although books on the Chronos Player are easier to read thantypical e-books, the device is relatively hard to use.
Your Task. Write amemo report of five or fewer pages and address it to the organization’smembers. Include conclusions and recommendations, a bar chart showing theavailability of books, and a decision matrix.
YardstickReport: Jobless Young Worker Starts a Business (Obj. 5)
Fourmonths ago, as a recent graduate, you lost your job with Focal Lens Corporationwhen the contact lens manufacturer downsized. After four months of trying tofind full-time employment with another company, you are running out of money.
Youdecide to take control of your own destiny by becoming an entrepreneur. Youevaluate your interests and skills, and ponder the following four potentialservices:
· A pet-sitting business (you’ll do the sitting at customers’homes)
· A yard work company (weeding, planting, leaf raking, snowshoveling, and possibly hanging and removing holiday decorations)
· An errand service (including dropping off dry cleaning, payingbills, and grocery shopping)
· An aquarium maintenance service (residential and commercial)