What must MTV do, in terms of its management and organization, to implement its current strategy?
Use information from your course textbook (Jones & Hill, 2010) chapter 8, Pages 242 to 278, to answer closing case study – “MTV Networks: A Global Brand Goes Local” – Case discussion questions on page 281 of your course textbook. The case study answers must be answered and saved in a MSword document and uploaded on safeAssign in BBLearn before or on Thursday 29 November 2012. Late submissions will not be marked. This assessment is individual and work must be your own. SafeAssign percentage must not exceed 2%. Marks will be deducted if Safe Assign percentage is more than 2%.
Assessed Case Study (15%) MTV Networks: A Global Brand Goes Local” Page 280 Jones & Hill, 2010.
Case discussion questions – Total Marks: 15
- What strategy did MTV pursue when it initially started to expand internationally? (3 marks).
- What assumptions were managers at MTV making about foreign markets at the time? (2 marks)
- What strategy does MTV pursue today? What are the benefits of this strategy? What are the costs of this strategy? (5 marks)
- What must MTV do, in terms of its management and organization, to implement its current strategy? (5 marks)